MULLIN FOR CONGRESS
Official Campaign for Congress.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 59.2 · 0.0 · 77.1 |
| Spend range | <USD 99 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 2.83 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 1 (2020-06-10 → 2020-06-11) |
| Created | 2020-06-10 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Markwayne Mullin |
| Surfaced by | “senate:Markwayne Mullin” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, us flag |
| Call to action | vote |
| Standout element | Screenshot of Trump's Twitter endorsement tweet overlaid on warm family portrait photo |
| Tactic | The ad leverages Trump's social media endorsement as borrowed credibility alongside a wholesome family photo to signal conservative values and electability to Oklahoma base voters. |
| Oklahoma | 98.9% |
| Arkansas | 0.5% |
| Missouri | 0.3% |
| Kansas | 0.2% |
| Texas | 0.1% |
| Tennessee | 0.0% |
| Louisiana | 0.0% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.6% |
| 65+ · male | 3.1% |
| 65+ · female | 4.1% |
| 25-34 · female | 8.6% |
| 35-44 · female | 14.4% |
| 55-64 · female | 7.8% |
| 35-44 · male | 19.5% |
| 55-64 · male | 8.0% |
| 45-54 · male | 13.5% |
| 25-34 · male | 11.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |