📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

Mary Peltola for Congress

ad creative

Paving the Road for Future Generations | Mary Peltola for Congress

Mary has delivered $4.5 billion in infrastructure investments to Alaska in her first term because she knows that every dollar we secure today paves the road for future generations.

Ad copy

Mary has delivered $4.5 billion in infrastructure investments to Alaska in her first term because she knows that every dollar we secure today paves the road for future generations. Chip in today, and we can keep delivering more infrastructure funding that will pave the way for future generations. With your support, we can continue investing in infrastructure, and by extension future generations of Alaskans.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.3/100
Spend / Reach / Long. / Eff.21.0 · 63.8 · 14.6 · 65.9
Spend rangeUSD 300–399
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 12.71
Est. audience size1,001 – 5,000
Days live54 (2024-06-08 → 2024-08-01)
Created2024-06-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issuehousing
Framingpositive candidate
Message typefundraising
Emotional appealhope
Production tierprofessional
Who picturedcandidate, family children, diverse crowd
Symbolsfarm rural
Call to actiondonate
Standout elementCandidate in colorful Alaska Native-style parka surrounded by bundled-up children in a snowy outdoor setting, anchoring the '$4.5 BILLION Delivered' headline with community warmth
TacticThe ad pairs a concrete dollar figure with a forward-looking generational message and intimate imagery of Peltola with children, converting a policy achievement into an emotional fundraising appeal rooted in parental and community pride.

Where it ran (delivery by region)

Alaska100.0%

Who saw it (delivery)

45-54 · unknown 0.1%
45-54 · male 7.3%
35-44 · unknown 0.3%
18-24 · male 1.6%
18-24 · female 2.2%
25-34 · male 6.4%
25-34 · female 9.3%
65+ · female 12.9%
45-54 · female 11.1%
25-34 · unknown 0.1%
35-44 · female 14.5%
35-44 · male 8.7%
55-64 · female 11.8%
65+ · male 6.9%
55-64 · male 6.6%
65+ · unknown 0.1%
55-64 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Congressman Wiley Nickel
NC — Wiley Nickel 43d live
Mary Peltola
AK — Mary Peltola 56d live
John W. Hickenlooper
CO — John Hickenlooper 14d live
Mary Peltola
AK — Mary Peltola 56d live
Mary Peltola
AK — Mary Peltola 56d live
Congressman Wiley Nickel
NC — Wiley Nickel 30d live
Texas Realtors for John Cornyn
TX — John Cornyn 22d live
John W. Hickenlooper
CO — John Hickenlooper 27d live