Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
Brian Bengs is running for the U.S. Senate for South Dakotan as an Independent candidate. Learn more about Brian's views and policy ideas.
Brian Bengs is running for the U.S. Senate for South Dakotan as an Independent candidate. Learn more about Brian's views and policy ideas.
Ad copy
Vote Lt. Colonel (ret.) Brian Bengs. Brian Bengs grew up in a rural town of 500 people, in a blue-collar family that taught him to work hard and play it straight. He spent 26 years in the military — Navy, then Air Force, serving as a JAG attorney and ethics advisor, deployed to Kuwait and Qatar. He taught the Law of War at the U.S. Air Force Academy. After retiring, he protected Wind Cave National Park as a Park Ranger. He's not a politician. He's a South Dakotan who believes people who work for a living deserve a senator who does too.
Brian Bengs grew up in a rural town of 500 people, in a blue-collar family that taught him to work hard and play it straight. He spent 26 years in the military — Navy, then Air Force, serving as a JAG attorney and ethics advisor, deployed to Kuwait and Qatar. He taught the Law of War at the U.S. Air Force Academy. After retiring, he protected Wind Cave National Park as a Park Ranger. He's not a politician. He's a South Dakotan who believes people who work for a living deserve a senator who does too. Vote Lt. Colonel (Ret.) Brian Bengs.
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Performance proxies
| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 61.7 · 0.0 · 79.0 |
| Spend range | <USD 99 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 2.2 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 1 (2026-04-09 → 2026-04-10) |
| Created | 2026-04-09 |
| Creative variants | 2 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, farm rural |
| Call to action | learn more |
| Standout element | Bullet-point credential list on purple banner anchoring military and civic service bona fides beneath the candidate's weathered, confident outdoor portrait |
| Tactic | The ad uses a classic 'outsider-authenticity' tactic — stacking military, blue-collar, and public-service credentials to preempt the 'just a politician' objection and position Bengs as a credible Independent who has earned trust through service rather than ambition. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 11.0% |
| 45-54 · male | 8.7% |
| 65+ · male | 5.8% |
| 65+ · female | 4.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.8% |
| 55-64 · female | 4.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.3% |
| 18-24 · male | 18.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.9% |
| 35-44 · female | 4.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 14.5% |
| 25-34 · female | 5.4% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.1% |
