📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dale Romans US Inactive

Dale Romans for Kentucky

ad creative

Donate to Dale Romans today!

Join our campaign to send Dale Romans to the U.S. Senate!

Ad copy

Hi, I’m Dale Romans, Thoroughbred horse trainer and lifelong Kentuckian. Now, I’m running for the U.S. Senate. There are a lot of problems in Washington. All they do is fight — I want to go and fix. I’ll always put Kentucky first, but I need your help to cross the finish line. Will you donate to my campaign today?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score27.8/100
Spend / Reach / Long. / Eff.17.4 · 39.6 · 3.6 · 50.5
Spend rangeUSD 200–299
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 99.82
Est. audience size
Days live14 (2025-11-18 → 2025-12-02)
Created2025-11-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Dale Romans
Surfaced by“senate:Dale Romans”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsfarm rural
Call to actiondonate
Standout elementCandidate nose-to-nose with a thoroughbred horse in a stable, humanizing him through his professional identity
TacticThe 'cross the finish line' racing metaphor ties Dale Romans' horse trainer identity directly to his Senate bid, creating an authentic outsider narrative that earns trust through occupational credibility rather than political posturing.

Where it ran (delivery by region)

Kentucky19.2%
California10.7%
New York6.6%
Florida5.1%
Illinois3.5%
Ohio3.3%
Virginia3.1%

Who saw it (delivery)

18-24 · female 0.3%
18-24 · male 0.7%
25-34 · female 1.0%
25-34 · male 1.4%
25-34 · unknown 0.1%
35-44 · female 1.5%
35-44 · male 1.5%
35-44 · unknown 0.1%
45-54 · female 2.6%
45-54 · male 2.0%
55-64 · female 11.6%
55-64 · male 7.7%
55-64 · unknown 0.1%
65+ · female 43.4%
65+ · male 25.1%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live