📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jeannie Evans US Inactive

Jeannie for Illinois

ad creative

Vote Jeannie Evans

Unstoppable. Innovative. Illinois.

Ad copy

Republican Jeannie Evans isn’t a career politician — she’s a fighter for Illinois. If you believe in public safety, the rule of law, and economic opportunity, stand with Jeannie Evans.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.2/100
Spend / Reach / Long. / Eff.47.8 · 91.4 · 1.9 · 67.7
Spend rangeUSD 4,000–4,499
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size
Days live8 (2026-02-03 → 2026-02-11)
Created2026-02-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Jeannie Evans
Surfaced by“senate:Jeannie Evans”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementBold red-and-white campaign logo with star accent juxtaposed against a warm outdoor portrait of the smiling candidate in red
TacticThe 'fighter not a career politician' anti-establishment framing paired with aspirational adjectives builds personal brand contrast without attacking a named opponent.

Where it ran (delivery by region)

Illinois7.2%
Florida6.4%
California5.1%
Texas5.1%
Pennsylvania4.4%
New York4.4%
Ohio4.1%

Who saw it (delivery)

18-24 · female 0.8%
45-54 · male 4.8%
65+ · male 47.2%
65+ · female 15.9%
55-64 · unknown 0.1%
55-64 · male 15.0%
55-64 · female 3.5%
45-54 · unknown 0.0%
45-54 · female 1.1%
18-24 · male 3.1%
35-44 · unknown 0.0%
35-44 · male 3.1%
35-44 · female 0.8%
25-34 · unknown 0.0%
25-34 · male 3.2%
25-34 · female 0.9%
18-24 · unknown 0.1%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live