Dr. Robin Kelly US Inactive
ROBIN KELLY FOR SENATE
Barack Obama Called Me Outstanding — Watch My New Ad
Ad copy
Barack Obama called me an "outstanding member of the House of Representatives.” My new ad just dropped, and it's personal. Little girls who work at their dad's grocery store aren't supposed to be congresswomen. But I got here by fighting like hell for people. I worked with Barack Obama to tackle gun violence in Springfield. I defended Obamacare in Congress. I've fought to lower costs for working families. I filed articles of impeachment to hold Trump's crony administration accountable. I'm proud of that work. We need fewer billionaires in the Senate and more girls who worked the cash register who just fight like hell for people. That's why I'm running. But I need your help to keep this ad on the air and reach more voters across Illinois before the primary in a few weeks. Chip in $10 today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 53.0 · 1.4 · 51.3 |
| Spend range | USD 800–899 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 89.43 |
| Est. audience size | — |
| Days live | 6 (2026-02-05 → 2026-02-11) |
| Created | 2026-02-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural, factory industry |
| Call to action | donate |
| Standout element | warm close-up of a cardboard box in a dim grocery stockroom evoking humble working-class roots |
| Tactic | The ad leverages an Obama endorsement quote and a personal bootstraps origin story to build emotional authenticity and drive small-dollar donations from progressive working-class voters. |
Where it ran (delivery by region)
| Illinois | 15.9% |
| California | 11.5% |
| New York | 5.8% |
| Florida | 5.2% |
| Minnesota | 4.6% |
| Washington | 3.9% |
| Massachusetts | 3.6% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.2% |
| 25-34 · female | 1.2% |
| 25-34 · male | 0.9% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 2.8% |
| 35-44 · male | 2.0% |
| 45-54 · female | 5.2% |
| 45-54 · male | 2.8% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 12.9% |
| 55-64 · male | 7.4% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 41.0% |
| 65+ · male | 22.3% |
| 65+ · unknown | 0.8% |
