📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John Deaton for US Senate US Inactive

JOHN DEATON FOR SENATE INC.

ad creative

www.fb.com

Ad copy

The Clean Hands Act. For too long, Washington has rewarded insiders, career politicians, and special interests while everyday Americans are left footing the bill. That ends now. My 17-point Clean Hands Act takes direct aim at corruption by banning congressional stock trading, closing the revolving door between government and lobbyists, pushing for term limits, strengthening transparency, and ensuring public service is exactly that… service to the people, not personal profit. It’s time to restore trust, demand accountability, and put power back where it belongs… with us. Article in comments.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.1/100
Spend / Reach / Long. / Eff.23.7 · 68.1 · 1.4 · 67.3
Spend rangeUSD 400–499
Impressions40,000 – 44,999
CPM (≈ $/1k impr)USD 10.58
Est. audience size
Days live6 (2026-04-30 → 2026-05-06)
Created2026-04-30
Creative variants1 body · 1 headline
Platformsfacebook
Languages
CandidateMA — John Deaton
Surfaced by“senate:John Deaton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsmoney cash
Call to actionlearn more
Standout elementSide-by-side contrast of Deaton smiling confidently vs. Markey caught open-mouthed in an unflattering expression
TacticUses borrowed credibility from a news headline to legitimize the attack, while the photo contrast viscerally frames the race as fresh outsider vs. tired career politician.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 10.7%
65+ · male 28.2%
65+ · female 14.3%
55-64 · unknown 0.3%
55-64 · male 21.2%
55-64 · female 8.4%
45-54 · unknown 0.1%
45-54 · female 3.4%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 7.2%
35-44 · female 1.4%
25-34 · unknown 0.1%
25-34 · male 3.6%
25-34 · female 0.4%
18-24 · unknown 0.0%
65+ · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Colin Allred
TX — Colin Allred 29d live