Don Tracy US Inactive
Don Tracy For Illinois, NFP
Don Tracy
Ad copy
Illinois has 102 counties but it seems like only Cook County is the focus. As someone from Central Illinois, Don Tracy will be the voice for all Illinoisans and working families, not just Chicago.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.1/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 63.8 · 5.0 · 64.0 |
| Spend range | USD 400–499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 16.35 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 19 (2025-09-29 → 2025-10-18) |
| Created | 2025-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Don Tracy |
| Surfaced by | “senate:Don Tracy” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, farm rural |
| Call to action | learn more |
| Standout element | Illinois state silhouette in orange with star placed over Central Illinois to visually anchor the candidate's geographic identity |
| Tactic | The ad deploys a regional grievance appeal — pitting downstate/rural Illinois against Chicago/Cook County — to position Tracy as the authentic voice of overlooked working families, building identity-based loyalty rather than attacking a named opponent. |
Where it ran (delivery by region)
| Illinois | 96.6% |
| Missouri | 0.5% |
| Indiana | 0.3% |
| Wisconsin | 0.3% |
| Texas | 0.3% |
| Iowa | 0.3% |
| Florida | 0.2% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 7.7% |
| 65+ · male | 30.8% |
| 65+ · female | 20.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 15.9% |
| 55-64 · female | 10.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.7% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 4.5% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.5% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
