📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

Required By Federal Law

I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.

Ad copy

Hey all, Graham Platner here – the oyster farmer and Marine veteran running for Senate in Maine against Susan Collins. I'm about to ask you for money, but before I do that, I'm going to explain why. We have an upcoming FEC deadline on December 31st. With that, we have to report all of this quarter's donations. When that happens, our fundraising numbers become public. Every pundit, every reporter, every news group is going to pore over these things. Susan Collins, Chuck Schumer, and special interest groups like AIPAC are also going to be looking for weakness. And they're going to see weakness if our fundraising has dipped below what they expect. What I want to do is terrify them. I want to scare them. I want them to see a fundraising number that they are not expecting. But I need your help to do it. Our campaign has never been under a microscope like it is right now. That's why we need to put forward a show of strength like we have not had before. That's why we're setting our most aggressive fundraising goal thus far: $500,000 before our FEC deadline on December 31st. That's going to show everyone that I am the candidate to defeat Susan Collins in 2026 and replace her with a Democrat that's actually going to fight for our democracy. So please, will you make a monthly donation to our campaign now – before our final FEC deadline of the year – to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score53.3/100
Spend / Reach / Long. / Eff.59.4 · 91.4 · 2.8 · 59.6
Spend rangeUSD 10,000–14,999
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 29.41
Est. audience size
Days live11 (2025-12-21 → 2026-01-01)
Created2025-12-21
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsnone
Call to actiondonate
Standout elementDimly lit, direct-to-camera stance in a home setting that signals authenticity and working-class roots
TacticThe radical transparency tactic — candidly announcing 'I'm about to ask you for money' before explaining FEC deadline stakes — builds trust and urgency simultaneously, lowering donor resistance.

Where it ran (delivery by region)

Maine22.9%
Massachusetts7.9%
California7.9%
New York7.1%
Florida3.3%
Pennsylvania3.1%
Washington3.0%

Who saw it (delivery)

18-24 · female 1.9%
45-54 · unknown 0.2%
Unknown · male 0.0%
Unknown · female 0.0%
65+ · unknown 0.3%
65+ · male 9.7%
65+ · female 10.3%
55-64 · unknown 0.2%
55-64 · male 6.8%
55-64 · female 6.1%
45-54 · male 7.4%
18-24 · male 9.1%
45-54 · female 4.5%
35-44 · unknown 0.4%
35-44 · male 13.4%
35-44 · female 6.1%
25-34 · unknown 0.6%
25-34 · male 16.8%
25-34 · female 5.9%
18-24 · unknown 0.3%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Amy McGrath
KY — Amy Mcgrath 112d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live