Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
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This week following Mother’s Day, Congressman Wiley Nickel (NC-13) hosted a roundtable in Garner with Wake County officials and community leaders. He discussed the importance of family-friendly policies, current gaps in the system, and announced the introduction of the Helping Our Parents Enroll (...
Ad copy
I’m proud to introduce the Helping Our Parents Enroll (HOPE) in Child Care Act to provide working parents with free, easy-to-access help navigating the complex landscape of child care options to find care that meets their family needs. By offering streamlined access to child care information, the HOPE in Child Care Act will help empower parents to make the best choices for their children. Follow my work to get the latest updates from my office.
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Performance proxies
| Overall score | 31.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 8.0 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 30 (2024-05-16 → 2024-06-15) |
| Created | 2024-05-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | none |
| Symbols | family |
| Call to action | learn more |
| Standout element | Young child drawing at a table placed beneath bold red legislative headline creates warm emotional contrast with policy messaging |
| Tactic | The ad pairs an emotionally resonant image of a toddler with a clear legislative accomplishment pitch, using the 'HOPE Act' branding to make policy feel personal and accessible to working families. |
Where it ran (delivery by region)
| North Carolina | 99.5% |
| Florida | 0.1% |
| South Carolina | 0.1% |
| Georgia | 0.1% |
| New York | 0.0% |
| Virginia | 0.0% |
| Tennessee | 0.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.0% |
| 65+ · female | 21.2% |
| 45-54 · male | 0.6% |
| 55-64 · male | 1.3% |
| 25-34 · female | 11.3% |
| 25-34 · male | 5.3% |
| 35-44 · female | 2.2% |
| 18-24 · male | 13.4% |
| 18-24 · female | 33.4% |
| 65+ · unknown | 0.1% |
| 45-54 · female | 1.1% |
| 65+ · male | 6.0% |
| 18-24 · unknown | 0.2% |
| 55-64 · female | 3.0% |
| 35-44 · male | 0.9% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
