Brandon Brown for South Carolina
Chip in to flip South Carolina blue and send Lindsey Graham packing!
Democrat Brandon Brown just announced his campaign for Senate. Brandon is a life-long South Carolinian who is driven by his faith. Heβs ready to flip South Carolina blue and send Lindsey Graham packing. Will you chip in and become a Founding Donor to our campaign today?
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| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.3 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 2 (2025-07-28 β 2025-07-30) |
| Created | 2025-07-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Brandon Brown |
| Surfaced by | βsenate:Brandon Brownβ |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Humorous 'Lindsey Graham Retirement Fund' framing with opponent rendered in desaturated grayscale beside a vibrant candidate |
| Tactic | The mock 'retirement fund' framing transforms a standard fundraising ask into a punchy, memorable attack, using humor and contrast to motivate small-dollar donors through ridicule of the incumbent. |
| California | 16.3% |
| New York | 8.9% |
| Texas | 7.4% |
| New Jersey | 5.9% |
| Florida | 5.9% |
| Oregon | 5.2% |
| Washington | 3.7% |
| 18-24 Β· male | 0.7% |
| 35-44 Β· male | 0.7% |
| 45-54 Β· female | 1.5% |
| 45-54 Β· male | 3.7% |
| 55-64 Β· female | 5.9% |
| 55-64 Β· male | 8.1% |
| 65+ Β· female | 38.5% |
| 65+ Β· male | 39.3% |
| 65+ Β· unknown | 1.5% |