Friends of Michael Murphy
Learn why you should vote Libertarian this November.
Learn why you should vote Libertarian this November.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.1 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | β |
| Days live | 5 (2026-05-12 β 2026-05-17) |
| Created | 2026-05-11 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | PA β Michael Murphy |
| Surfaced by | βsenate:Michael Murphyβ |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Side-by-side circular candidate headshots with gold Libertarian branding bar at the bottom featuring a QR code |
| Tactic | The ad uses an event-awareness tactic to legitimize the Libertarian ticket by inviting voters to meet candidates in person, building credibility through community engagement rather than direct persuasion. |
| Illinois | 100.0% |
| 18-24 Β· male | 0.2% |
| 25-34 Β· female | 1.4% |
| 25-34 Β· male | 6.7% |
| 35-44 Β· female | 3.5% |
| 35-44 Β· male | 11.1% |
| 45-54 Β· female | 3.3% |
| 45-54 Β· male | 6.3% |
| 45-54 Β· unknown | 0.4% |
| 55-64 Β· female | 6.0% |
| 55-64 Β· male | 13.2% |
| 65+ Β· female | 17.2% |
| 65+ Β· male | 30.6% |
| 65+ Β· unknown | 0.2% |