πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Brian Bengs for South Dakota US Inactive

Brian Bengs for South Dakota

ad creative

Meet Brian Bengs | Chamberlain

Join us to meet Brian in person, hear his vision as an independent candidate for U.S. Senate in South Dakota, ask questions, and learn how you can get involved. πŸ—“ Date: February 26 ⏰ Time: 6PM πŸ“ Location: AmericInn Convention Center of Chamberlain Brian Bengs is a 26-year veteran of the U.S. Navy and U.S. Air Force who served our country across the globe. After retiring as a lieutenant colonel, he and his family chose South Dakota as home. He has taught law and policy at the U.S. Air Force Academy, the NATO School in Germany, and Northern State University in Aberdeen. Most recently, he served the people of South Dakota as a National Park Ranger in the Black Hills. Brian is stepping forward as a lifelong independent to bring integrity, accountability, and common-sense leadership back to South Dakota. Momentum starts with community, conversations, and showing up. Learn more about Brian and his platform: πŸ‘‰ https://bengsforsouthdakota.com/

Ad copy

Chamberlain! This is your invite. Meet Brian Bengs on Feb 26 in Chamberlain and learn what the Cowboy Code looks like in leadership.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score30.2/100
Spend / Reach / Long. / Eff.0.0 Β· 49.2 Β· 1.7 Β· 69.7
Spend range<USD 99
Impressions6,000 – 6,999
CPM (β‰ˆ $/1k impr)USD 7.62
Est. audience size5,001 – 10,000
Days live7 (2026-02-20 β†’ 2026-02-27)
Created2026-02-20
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateSD β€” Brian Bengs
Surfaced byβ€œsenate:Brian Bengs”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsfarm rural, military
Call to actionlearn more
Standout elementCandidate in cowboy hat cutout on purple event poster evoking Western identity
TacticThe 'Cowboy Code' framing fuses military credibility with rural Western values to build authentic character appeal for an independent Senate candidate.

Where it ran (delivery by region)

South Dakota100.0%

Who saw it (delivery)

18-24 Β· female 0.9%
45-54 Β· male 8.4%
65+ Β· male 11.1%
65+ Β· female 19.1%
55-64 Β· unknown 0.2%
55-64 Β· male 8.9%
55-64 Β· female 13.8%
45-54 Β· unknown 0.1%
45-54 Β· female 10.0%
18-24 Β· male 1.0%
35-44 Β· unknown 0.2%
35-44 Β· male 7.3%
35-44 Β· female 8.8%
25-34 Β· unknown 0.1%
25-34 Β· male 5.2%
25-34 Β· female 4.8%
65+ Β· unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME β€” Graham Platner 118d live
Graham Platner
ME β€” Graham Platner 57d live
Peggy Flanagan
MN β€” Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS β€” Ty Pinkins 188d live
Reid W. Rasner
WY β€” Reid Rasner 122d live
John Deaton for US Senate
MA β€” John Deaton 52d live
Colin Allred
TX β€” Colin Allred 34d live
Mary Peltola
AK β€” Mary Peltola 41d live