John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for U.S. Senate
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Ad copy
People should always come before politics. I’m not running to serve a party or play Washington games. I’m running to serve the people I represent. Every decision I make will be guided by integrity, common sense, and what’s best for our communities. Always.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 70.7 · 2.8 · 73.6 |
| Spend range | USD 200–299 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 4.54 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 11 (2026-02-18 → 2026-03-01) |
| Created | 2026-02-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Bold red hand-lettered tape banners with 'PEOPLE OVER POLITICS' layered over a blue-tinted urban street scene |
| Tactic | The 'people over party' populist framing combined with the raw, hand-made aesthetic of the tape banners signals anti-establishment authenticity and integrity, positioning Deaton as an independent-minded outsider rather than a career politician. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 3.0% |
| 45-54 · male | 8.9% |
| 65+ · male | 4.0% |
| 65+ · female | 5.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.0% |
| 55-64 · female | 8.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.4% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.8% |
| 35-44 · female | 12.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.5% |
| 25-34 · female | 12.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
