📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Astronaut Terry Virts US Inactive

Terry Virts for Texas

ad creative

Ad copy

Today, I'm launching a campaign for U.S. Senate. I'm seeking to serve Texas because I love my country—I believe in its ideals and values. I'm an Air Force Colonel and an astronaut, but really, I'm an American first, a Texan second, and a common-sense Democrat 3rd. It's time for change. I’ve orbited Earth 3,400 times wearing an American flag on my flight suit. I’ve seen Texas—from the expanse of the Permian Basin to the serenity of the Gulf coast. From space it's clear all Texans are connected, that Texas is special. I’ll tell it to you straight. America is in trouble. But there is a better path. Together. Join us: https://secure.numero.ai/contribute/social

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.6/100
Spend / Reach / Long. / Eff.17.4 · 65.4 · 1.9 · 69.6
Spend rangeUSD 200–299
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 7.68
Est. audience size
Days live8 (2025-06-23 → 2025-07-01)
Created2025-06-23
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — Terry Virts
Surfaced by“senate:Terry Virts”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsus flag, military
Call to actionnone
Standout elementCandidate in full NASA blue flight suit presenting at a whiteboard — astronaut credibility in a classroom setting
TacticThe ad leverages rare astronaut-veteran identity to establish outsider authenticity and cross-partisan appeal, positioning Virts as a uniquely credible 'common-sense' candidate above typical partisan politics.

Where it ran (delivery by region)

Texas8.6%
California6.9%
Florida6.0%
Ohio4.6%
Michigan3.6%
Tennessee3.4%
Illinois3.4%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 14.9%
65+ · male 33.5%
65+ · female 10.0%
55-64 · unknown 0.1%
55-64 · male 28.8%
55-64 · female 3.8%
45-54 · unknown 0.1%
45-54 · female 1.1%
18-24 · male 0.1%
35-44 · unknown 0.0%
35-44 · male 6.1%
35-44 · female 0.3%
25-34 · unknown 0.0%
25-34 · male 0.8%
25-34 · female 0.1%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live