πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Support Senator Reeves

Bryce is a leader fighting for ALL his constituents and knows that people always come before politics.

Ad copy

As a small business owner, I have seen firsthand the struggles that our families and businesses have been facing due to the COVID-19 pandemic and the misguided policies of the current administration. We need to stand up for our community and put forward real solutions to rebuild our economy and create new opportunities for Virginians. That's why I'm committed to cutting taxes and reducing regulations on small businesses, supporting job training and workforce development programs, and attracting new investment and businesses to our region. We must also prioritize infrastructure improvements, including our roads, bridges, and broadband internet, to support economic growth and create good-paying jobs. I will continue to fight every day to put Virginia back on the path to prosperity and ensure that every hardworking family has the chance to achieve the American Dream. Together, we can build a stronger and more vibrant future for our Commonwealth.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score41.3/100
Spend / Reach / Long. / Eff.27.6 Β· 70.7 Β· 0.6 Β· 66.4
Spend rangeUSD 600–699
Impressions50,000 – 59,999
CPM (β‰ˆ $/1k impr)USD 11.81
Est. audience size100,001 – 500,000
Days live3 (2023-05-04 β†’ 2023-05-07)
Created2023-05-04
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typepersuasion
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsmoney cash, factory industry
Call to actionlearn more
Standout elementbold 'ECONOMY' headline over a dark-toned photo of Reeves engaging with constituents outside a small business
TacticThe ad uses Reeves's small business owner identity as a credibility anchor, pairing relatable outdoor imagery with a punchy policy bullet list that frames inflation and regulation as Biden's fault to drive economic anxiety and voter identification.

Where it ran (delivery by region)

Virginia99.9%
Maryland0.0%
Pennsylvania0.0%
West Virginia0.0%
New York0.0%
California0.0%
Washington, District of Columbia0.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
65+ Β· male 5.7%
45-54 Β· male 8.7%
45-54 Β· female 6.7%
25-34 Β· female 16.7%
35-44 Β· male 12.4%
35-44 Β· female 8.7%
55-64 Β· female 6.9%
55-64 Β· male 7.3%
65+ Β· female 7.3%
25-34 Β· male 18.9%
25-34 Β· unknown 0.1%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.2%
65+ Β· unknown 0.1%

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