Tom Willis WV US Inactive
Tom Willis Victory
Is it fair for boys to compete in girls’ sports?
Ad copy
Is it fair for boys to compete in girls’ sports?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 1.9 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2026-01-14 → 2026-01-22) |
| Created | 2026-01-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | bold red-struck-through overlay text on a running track setting reinforces the pledge with physical urgency |
| Tactic | The ad uses a direct personal pledge framing ('I'll vote against') combined with a provocative fairness question repeated twice to drive emotional engagement and clicks from culturally conservative voters. |
Where it ran (delivery by region)
| West Virginia | 92.9% |
| Ohio | 1.1% |
| Pennsylvania | 0.9% |
| Virginia | 0.7% |
| Maryland | 0.6% |
| Florida | 0.6% |
| Kentucky | 0.5% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 13.6% |
| 65+ · male | 13.9% |
| 65+ · female | 14.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 15.3% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.9% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.8% |
| 35-44 · female | 4.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 8.0% |
| 25-34 · female | 2.2% |
| 65+ · unknown | 0.2% |
