Office of Congressman Wiley Nickel
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| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 68.1 · 2.5 · 61.7 |
| Spend range | USD 900–999 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 22.34 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2023-08-04 → 2023-08-14) |
| Created | 2023-08-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | North Carolina seal prominently displayed behind the engaged congressman at a meeting table |
| Tactic | This page-like awareness ad uses an authentic in-office setting to build constituent trust and grow the congressman's social media following by emphasizing local accountability and constituent service. |
| North Carolina | 100.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 10.2% |
| 35-44 · unknown | 0.3% |
| 18-24 · female | 0.3% |
| 65+ · female | 14.0% |
| 35-44 · female | 10.8% |
| 55-64 · female | 13.7% |
| 25-34 · male | 4.3% |
| 55-64 · male | 10.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · female | 3.2% |
| 65+ · male | 8.7% |
| 35-44 · male | 8.7% |
| 45-54 · female | 14.4% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.3% |
| 18-24 · male | 0.5% |
| 55-64 · unknown | 0.2% |