COSTELLO FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.3 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 2 (2024-07-29 → 2024-07-31) |
| Created | 2024-07-29 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white candidate name on flat blue background mimicking a yard sign or bumper sticker aesthetic |
| Tactic | A minimalist name-ID awareness play that pairs a simple 'Real Change and Progress' tagline with a donate CTA to build brand recognition while capturing early-funnel supporters. |
| Florida | 7.0% |
| California | 6.2% |
| Texas | 5.9% |
| Michigan | 5.3% |
| Pennsylvania | 4.7% |
| Ohio | 4.6% |
| North Carolina | 4.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 0.1% |
| 18-24 · male | 0.3% |
| 45-54 · female | 1.4% |
| 55-64 · female | 3.8% |
| 55-64 · male | 31.1% |
| 45-54 · male | 18.3% |
| 35-44 · female | 0.6% |
| 65+ · male | 24.6% |
| 65+ · female | 6.1% |
| 35-44 · male | 10.6% |
| 65+ · unknown | 0.3% |
| 25-34 · male | 2.2% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |