πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Seth Moulton US Inactive

Seth for Massachusetts

ad creative

Ad copy

A clarification on my recent comments about the President. Thank you for your attention to this matter.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score49.1/100
Spend / Reach / Long. / Eff.38.3 Β· 87.0 Β· 0.3 Β· 71.0
Spend rangeUSD 1,500–1,999
Impressions250,000 – 299,999
CPM (β‰ˆ $/1k impr)USD 6.36
Est. audience sizeβ€”
Days live2 (2025-11-12 β†’ 2025-11-14)
Created2025-11-12
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementBold yellow serif text overlay on candidate's chest area demanding attention mid-frame
TacticMoulton uses a direct-to-camera transparency tactic to control the narrative around a controversy, projecting calm accountability to rebuild trust.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

25-34 Β· female 70.9%
35-44 Β· female 29.1%
Unknown Β· female 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME β€” Graham Platner 118d live
Graham Platner
ME β€” Graham Platner 57d live
Peggy Flanagan
MN β€” Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS β€” Ty Pinkins 188d live
John Deaton for US Senate
MA β€” John Deaton 52d live
Colin Allred
TX β€” Colin Allred 34d live
Mary Peltola
AK β€” Mary Peltola 41d live
James Talarico
TX β€” James Talarico 25d live