Osborn for Senate
Great debate in Grand Island. Great crowd. All we were missing was... my opponent! I would have preferred to sit down with Senator Fischer and let the voters hear from us both on the issues. But I guess she wasn't interested in speaking to the voters. I wasn't going to let that keep me from talking to the voters though! 🪑
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 81.7 · 3.3 · 69.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 7.69 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2024-08-29 → 2024-09-11) |
| Created | 2024-08-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | NTV news chyron in background legitimizing the empty-chair debate moment |
| Tactic | The ad uses an empty-chair tactic to shame Fischer for skipping the debate, positioning Osborn as the accessible, voter-focused candidate while implicitly painting the incumbent as evasive and unaccountable. |
| Nebraska | 100.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 10.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 1.3% |
| 55-64 · male | 10.1% |
| 35-44 · male | 14.8% |
| 45-54 · female | 8.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 10.8% |
| 35-44 · female | 8.9% |
| 55-64 · female | 8.0% |
| 18-24 · male | 2.8% |
| 65+ · male | 8.1% |
| 45-54 · male | 11.8% |
| 25-34 · female | 4.7% |
| 55-64 · unknown | 0.1% |