Friends of John Reed
Candidate for District 29
Candidate for District 29
Candidate for District 29
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ʟᴇᴀᴅᴇʀs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ Cɪᴛʏ Cᴏᴜɴᴄɪʟ. I'ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴡɪᴛʜ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ Cᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs ᴀɴᴅ ʜᴀᴠᴇ ʙᴜɪʟᴛ ʀᴇʟᴀᴛɪᴏɴsʜɪᴘs ᴡɪᴛʜ ᴍᴀɴʏ ᴏɴ ᴛʜᴇ Cᴏᴜɴᴄɪʟ, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ʟᴇᴀᴅᴇʀs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ Cɪᴛʏ Cᴏᴜɴᴄɪʟ. I'ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴡɪᴛʜ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ Cᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs ᴀɴᴅ ʜᴀᴠᴇ ʙᴜɪʟᴛ ʀᴇʟᴀᴛɪᴏɴsʜɪᴘs ᴡɪᴛʜ ᴍᴀɴʏ ᴏɴ ᴛʜᴇ Cᴏᴜɴᴄɪʟ, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
I ᴡᴀs ʙᴏʀɴ ᴀɴᴅ ʀᴀɪsᴇᴅ ɪɴ ᴀ ᴡᴏʀᴋɪɴɢ ᴄʟᴀss ғᴀᴍɪʟʏ ɪɴ Tᴇɴɴᴇssᴇᴇ. I ɢʀᴀᴅᴜᴀᴛᴇᴅ ғʀᴏᴍ ᴛʜᴇ Uɴɪᴠᴇʀsɪᴛʏ ᴏғ Tᴇɴɴᴇssᴇᴇ ᴀᴛ Mᴀʀᴛɪɴ ᴀɴᴅ ʜᴀᴠᴇ ᴡᴏʀᴋᴇᴅ ғᴏʀ ᴛʜᴇ ᴘᴀsᴛ 10 ʏᴇᴀʀs ᴀᴛ ᴀʟʟ ʜᴏᴜʀs ᴏғ ᴛʜᴇ ᴅᴀʏ ᴀɴᴅ ɴɪɢʜᴛ ᴏɴ ᴘᴏʟɪᴛɪᴄᴀʟ ᴄᴀᴍᴘᴀɪɢɴs ɪɴ ᴏʀᴅᴇʀ ᴛᴏ ʜᴇʟᴘ ᴇʟᴇᴄᴛ ʟᴇᴀᴅᴇʀs ᴛʜᴀᴛ ᴄᴀɴ ᴍᴀᴋᴇ ᴀ ᴅɪғғᴇʀᴇɴᴄᴇ. I ᴋɴᴏᴡ ᴛʜᴀᴛ’s ᴡʜᴀᴛ ɪᴛ ᴛᴀᴋᴇs ᴛᴏ sᴜᴄᴄᴇᴇᴅ ᴀɴᴅ ᴡɪʟʟ ʙʀɪɴɢ ᴛʜᴀᴛ ʜᴀʀᴅ ᴡᴏʀᴋ ᴀɴᴅ ᴅᴇᴛᴇʀᴍɪɴᴀᴛɪᴏɴ ᴛᴏ Cɪᴛʏ Cᴏᴜɴᴄɪʟ. I'ᴠᴇ ᴡᴏʀᴋᴇᴅ ᴡɪᴛʜ sᴇᴠᴇʀᴀʟ Nᴀsʜᴠɪʟʟᴇ Mᴇᴛʀᴏ Cᴏᴜɴᴄɪʟ ᴍᴇᴍʙᴇʀs ᴀɴᴅ ʜᴀᴠᴇ ʙᴜɪʟᴛ ʀᴇʟᴀᴛɪᴏɴsʜɪᴘs ᴡɪᴛʜ ᴍᴀɴʏ ᴏɴ ᴛʜᴇ Cᴏᴜɴᴄɪʟ, ᴡʜɪᴄʜ ᴡɪʟʟ ᴀʟʟᴏᴡ ᴍᴇ ᴛᴏ ᴡᴏʀᴋ ᴇғғᴇᴄᴛɪᴠᴇʟʏ ᴀs ᴀ ɴᴇᴡ ᴍᴇᴍʙᴇʀ ᴏғ ᴛʜᴇ ᴄᴏᴜɴᴄɪʟ ғʀᴏᴍ Dᴀʏ 1. https://johnreedforus.com/meet-john
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 1 (2023-07-10 → 2023-07-11) |
| Created | 2023-07-10 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — John Reed |
| Surfaced by | “senate:John Reed” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | us flag, family |
| Call to action | learn more |
| Standout element | childhood photo of the candidate as a toddler clutching a small American flag, evoking nostalgic patriotism |
| Tactic | The ad uses a personal origin story paired with a disarming childhood snapshot to build authenticity and relatability, positioning the candidate as a homegrown working-class everyman before asking voters to learn more. |
| Tennessee | 100.0% |
| 18-24 · male | 0.9% |
| 55-64 · male | 7.9% |
| 25-34 · female | 6.4% |
| 35-44 · female | 9.6% |
| 45-54 · male | 6.1% |
| 55-64 · female | 14.3% |
| 45-54 · female | 12.3% |
| 65+ · female | 15.4% |
| 35-44 · male | 6.6% |
| 65+ · male | 11.4% |
| 25-34 · male | 6.6% |
| 35-44 · unknown | 0.7% |
| 18-24 · female | 2.0% |