John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Ed Markey says Massachusetts needs leaders with a spine. Yet when Seth Moulton and I agreed to debate in June, Ed Markey...MIA. Now I'm challenging the winner of the Democratic primary to five one-hour debates on the issues that matter most to Massachusetts families. No scripts. No excuses. Let's see who has the spine to accept.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.4/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 78.0 · 4.7 · 73.0 |
| Spend range | USD 500–599 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 4.88 |
| Est. audience size | — |
| Days live | 18 (2026-05-30 → 2026-06-17) |
| Created | 2026-05-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate speaking directly to camera with hands gesturing, bold 'DEATON FOR U.S. SENATE' logo anchoring the frame with US flag pin on lapel |
| Tactic | Turns opponent's own rhetoric ('leaders with a spine') against him by citing a concrete, verifiable debate dodge, casting Deaton as the bold challenger and Markey as a hypocrite unwilling to face scrutiny. |
Where it ran (delivery by region)
| New York | 11.9% |
| Massachusetts | 11.0% |
| Pennsylvania | 9.6% |
| Washington | 6.1% |
| Virginia | 6.1% |
| California | 5.4% |
| Florida | 4.6% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 7.4% |
| 65+ · male | 41.7% |
| 65+ · female | 13.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 27.2% |
| 55-64 · female | 4.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 0.8% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.3% |
| 35-44 · female | 0.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.1% |
| 25-34 · female | 0.2% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
