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Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana Stratton for Illinois

Juliana Stratton for Illinois

Ad copy

One of our opponents just made a MASSIVE ad buy here in Illinois — and it’s clear they’re preparing to flood the airwaves to drown out our grassroots, people-powered movement. We’re up against opponents with millions in corporate PAC money and decades of D.C. connections, and with these ads, they’ll try to control the narrative before grassroots campaigns like ours even have a chance to be heard. Illinoisans deserve better. They deserve a leader who will fight for them in Washington, not for corporate special interests trying to buy influence in Washington. That’s why I’ve made the decision not to take a single dime of corporate PAC money in my race for U.S. Senate, because I don't represent corporate special interests, I work for you. So while our opponent spends millions trying to drown out our voices, we’re going to fight back by sharing our working-family focused message, organizing in every corner of this state, and building a grassroots movement strong enough to win. But I need your help to do it. Can you chip in $3, $25, or whatever you can today to help us fight back? We can't let these ads go unanswered.
I made a tough decision today, and as part of our grassroots team, I want to share it with you. We just learned one of my opponents just made a massive ad buy here in Illinois — and it’s clear they’re preparing to flood the airwaves to drown out our grassroots, people-powered movement. In order to fight back, we are going to need to quickly expand our digital outreach. But the thing is, this money wasn’t in our budget. After careful consideration, I decided to give my team the green light. It was a risk — but one I’m willing to take. Because I believe in the power of this team, and I believe in you. To build a people-powered campaign, we can’t play it safe. I’m counting on you to help make this investment worth it. Can you contribute $3, $25, or whatever you can today to help us fight back?

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Performance proxies

Overall score36.6/100
Spend / Reach / Long. / Eff.27.6 · 50.6 · 16.8 · 51.5
Spend rangeUSD 600–699
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 86.61
Est. audience size
Days live62 (2025-07-29 → 2025-09-29)
Created2025-07-29
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash, capitol statue
Call to actiondonate
Standout elementThe Pantagraph newspaper headline used as a credibility anchor framing Stratton's anti-PAC stance
TacticThe ad leverages a real news headline to validate the candidate's anti-corporate positioning while using urgency and underdog framing to drive small-dollar donations before an opponent's ad blitz takes hold.

Where it ran (delivery by region)

Illinois22.8%
California11.3%
Texas5.8%
New York5.1%
Florida4.2%
Washington3.5%
Virginia2.9%

Who saw it (delivery)

18-24 · female 0.4%
45-54 · male 3.1%
65+ · male 22.0%
65+ · female 38.7%
55-64 · unknown 0.3%
55-64 · male 8.5%
55-64 · female 13.1%
45-54 · unknown 0.1%
45-54 · female 4.7%
18-24 · male 0.7%
35-44 · unknown 0.1%
35-44 · male 1.6%
35-44 · female 2.6%
25-34 · unknown 0.1%
25-34 · male 1.8%
25-34 · female 1.4%
18-24 · unknown 0.0%
65+ · unknown 0.8%

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