Mary Peltola for Congress
MY Story Here’s My STory: I’m a Yup’ik Alaska Native, salmon advocate, and Democrat who represented the Bethel region in the Alaska House of Representatives for 10 years.I was born in Alaska and raised on the Kuskokwim River in Kwethluk, Tuntutuliak, Platinum, and Bethel. When I was six years ...
It’s time to elect a Regular Alaskan who understands the issues we face every day—which is why I’m running for Congress! Join #TeamMary today! ⬇️⬇️⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 87.0 · 15.2 · 65.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 56 (2022-09-13 → 2022-11-08) |
| Created | 2022-09-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | 'Regular Alaskan' identity framing with forested Alaska silhouette backdrop emphasizing authenticity and roots |
| Tactic | The ad leverages personal identity and relatability — positioning Peltola as an authentic insider who shares constituents' everyday experiences rather than a political outsider, using her Yup'ik heritage and 'My Story' CTA to invite deeper engagement. |
| Alaska | 100.0% |
| Washington | 0.0% |
| California | 0.0% |
| Metro Manila | 0.0% |
| New Jersey | 0.0% |
| Idaho | 0.0% |
| Republika Srpska | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · male | 6.9% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 1.9% |
| 35-44 · female | 6.3% |
| 55-64 · female | 10.8% |
| 65+ · female | 19.2% |
| 25-34 · female | 6.2% |
| 25-34 · male | 6.9% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 6.8% |
| 55-64 · male | 10.7% |
| 65+ · male | 14.1% |
| 18-24 · female | 2.3% |
| 45-54 · female | 6.6% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.2% |