Friends of Justin McNeal US Inactive
Friends of Justin McNeal
Ad copy
Why Justin McNeal for US Senate South Dakota 2026?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 72.4 · 1.7 · 68.9 |
| Spend range | USD 500–599 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 8.45 |
| Est. audience size | — |
| Days live | 7 (2026-05-14 → 2026-05-21) |
| Created | 2026-05-14 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | SD — Justin Mcneal |
| Surfaced by | “senate:Justin Mcneal” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Black cowboy hat against rugged Black Hills landscape signals authentic Western identity |
| Tactic | The 'Why Justin McNeal?' framing invites curiosity and positions the video as an answer, drawing viewers in with a candidate-as-outsider authenticity narrative reinforced by the cowboy aesthetic. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 13.4% |
| 65+ · male | 22.3% |
| 65+ · female | 12.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 18.1% |
| 55-64 · female | 5.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 13.0% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.8% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
