ROBIN KELLY FOR SENATE
I officially filed articles of impeachment against Kristi Noem. ICE has murdered people in cold blood. They've used Blackhawk helicopters and weapons of war on our streets. They've kidnapped people and denied Congress oversight. Kristi Noem has violated her oath of office, and there will be consequences. I'm proud to have nearly 70 members of Congress standing with me in this fight. If you're fed up with this violence and terror, stand with me. Chip in $10 today.
I officially filed articles of impeachment against Kristi Noem. ICE has murdered people in cold blood. They've used Blackhawk helicopters and weapons of war on our streets. They've kidnapped people and denied Congress oversight. Kristi Noem has violated her oath of office, and there will be consequences. I'm proud to have nearly 70 members of Congress standing with me in this fight. If you're fed up with this violence and terror, stand with me. Chip in $10 today.
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| Overall score | 32.7/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 49.2 · 2.5 · 48.5 |
| Spend range | USD 800–899 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 130.7 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 10 (2026-01-16 → 2026-01-26) |
| Created | 2026-01-15 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | immigration |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, capitol statue |
| Call to action | donate |
| Standout element | Bold yellow DONATE button anchoring the bottom of a dark video frame featuring the candidate at an official podium |
| Tactic | Leverages a high-stakes impeachment filing as a fundraising hook, pairing righteous anger over ICE conduct with an urgent donation ask to monetize activist outrage. |
| California | 15.6% |
| New York | 8.5% |
| Florida | 6.6% |
| Indiana | 4.5% |
| Washington | 4.1% |
| Michigan | 4.1% |
| Texas | 4.0% |
| 18-24 · female | 0.0% |
| 45-54 · male | 1.2% |
| 65+ · male | 17.3% |
| 65+ · female | 54.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 3.3% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.8% |
| 18-24 · male | 0.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 0.8% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.2% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.7% |