📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jon Ossoff US Inactive

JON OSSOFF FOR SENATE

ad creative

Help Jon Fight Back

Stop Marjorie Taylor Greene from becoming a U.S. Senator.

Ad copy

URGENT: Jon Ossoff is being bombarded with baseless, right-wing attack ads in Georgia. They know that if we lose Georgia, Republicans will hold the Senate, and we’ll lose our shot at regaining congressional power. Jon needs your help to fight back and defend this seat. Can you rush a donation before our fundraising deadline to help us have the resources needed to win?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.5/100
Spend / Reach / Long. / Eff.69.6 · 98.4 · 8.5 · 57.6
Spend rangeUSD 30,000–34,999
Impressions800,000 – 899,999
CPM (≈ $/1k impr)USD 38.23
Est. audience size
Days live32 (2025-07-15 → 2025-08-16)
Created2025-07-15
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateGA — Jon Ossoff
Surfaced by“senate:Jon Ossoff”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSplit red/blue/yellow graphic juxtaposing Ossoff alone against Trump and his ally together, visually outnumbered
TacticClassic fundraising fear-and-urgency tactic using a deadline, a poll stat about Georgia flipping red, and images of menacing opponents to compel immediate donations.

Where it ran (delivery by region)

Georgia15.3%
California13.1%
Texas6.8%
Florida5.8%
New York5.7%
North Carolina3.3%
Washington3.1%

Who saw it (delivery)

18-24 · female 1.2%
45-54 · male 7.0%
65+ · male 13.8%
65+ · female 24.8%
55-64 · unknown 0.2%
55-64 · male 9.2%
55-64 · female 11.9%
45-54 · unknown 0.2%
45-54 · female 7.7%
18-24 · male 1.7%
35-44 · unknown 0.1%
35-44 · male 6.6%
35-44 · female 6.6%
25-34 · unknown 0.1%
25-34 · male 4.6%
25-34 · female 3.8%
18-24 · unknown 0.1%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live