Wiley Nickel US Inactive
Wiley for Wake
Donate today
Stand with Wiley
Ad copy
Hi, this is Wiley Nickel. I’m running for Wake County District Attorney because our community deserves a justice system that’s fair, accountable, and focused on real public safety. I’ve spent my career standing up for people — from the Obama White House to Congress to right here in Wake County as a defense attorney. Now I’m ready to bring that fight home. Will you chip in today and become a Founding Donor to my campaign?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 55.8 · 3.6 · 58.1 |
| Spend range | USD 400–499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 35.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2025-09-19 → 2025-10-03) |
| Created | 2025-09-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Green DONATE button contrasting against dark navy banner with bold white campaign announcement text |
| Tactic | The ad uses a direct-to-camera bio appeal tying the candidate's Obama White House and Congressional credentials to local DA credibility, then immediately drives to a 'Founding Donor' fundraising ask to create urgency and exclusivity. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 5.1% |
| 65+ · male | 16.1% |
| 65+ · female | 30.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.2% |
| 55-64 · female | 14.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.0% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.7% |
| 35-44 · female | 6.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 2.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
