📌 The Swipe File

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Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Protect People, Not Power

Protect People, Not Power

Ad copy

While communities across the country are demanding accountability, Ashley Hinson stands with ICE and refuses to call for oversight. Zach Wahls believes leaders should protect people, not shield the federal government from scrutiny or accountability. If you want a Senator who stands up for justice and working families, join our campaign today. Chip in $5, $10, or whatever you can to help us flip this seat.
While communities across the country are demanding accountability, Ashley Hinson stands with ICE and refuses to call for oversight. Zach Wahls believes leaders should protect people, not shield the federal government from scrutiny or accountability. If you want a Senator who stands up for justice and working families, join our campaign today. Chip in $5, $10, or whatever you can to help us flip this seat.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score36.1/100
Spend / Reach / Long. / Eff.23.7 · 59.2 · 1.1 · 60.6
Spend rangeUSD 400–499
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 25.69
Est. audience size
Days live5 (2026-01-21 → 2026-01-26)
Created2026-01-21
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementDark, high-contrast photo of opponent with damning quote overlaid in bold orange text — a classic mugshot-style attack frame
TacticUses opponent's own words as the weapon, pairing a darkened unflattering portrait with an incriminating quote to let the attack feel self-evident rather than manufactured, then pivots to a donate CTA.

Where it ran (delivery by region)

California10.4%
Minnesota9.2%
New York5.6%
Florida5.1%
Texas4.8%
Illinois4.7%
Washington3.7%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 4.1%
65+ · male 22.1%
65+ · female 33.6%
55-64 · unknown 0.3%
55-64 · male 9.1%
55-64 · female 14.6%
45-54 · unknown 0.2%
45-54 · female 7.5%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 2.6%
35-44 · female 3.6%
25-34 · unknown 0.0%
25-34 · male 0.8%
25-34 · female 0.6%
65+ · unknown 0.7%

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