📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

Here’s the truth: If Dems fail to defeat Susan Collins in Maine, we fail to win back the Senate. It’s that simple. But Jordan needs 500 donations before midnight to close his budget gap, compete with Collins’ MAGA cash, and WIN. Please, will you chip in?
Here’s the truth: If Dems fail to defeat Susan Collins in Maine, we fail to win back the Senate. It’s that simple. But Jordan needs 500 donations before midnight to close his budget gap, compete with Collins’ MAGA cash, and WIN. Please, will you chip in?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score36.2/100
Spend / Reach / Long. / Eff.27.6 · 47.5 · 20.4 · 49.2
Spend rangeUSD 600–699
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 118.1
Est. audience size10,001 – 50,000
Days live75 (2025-06-11 → 2025-08-25)
Created2025-06-11
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementNews chyron framing Collins' own words as an attack against her, creating a self-indictment effect
TacticThe ad weaponizes a news screenshot of Collins expressing concern about Trump's tax bill to imply hypocrisy or weakness, pairing it with a midnight-deadline urgency tactic to drive small-dollar donations.

Where it ran (delivery by region)

California14.3%
New York8.8%
Massachusetts7.6%
Florida6.6%
Texas4.9%
Pennsylvania4.2%
New Jersey3.7%

Who saw it (delivery)

25-34 · female 0.7%
25-34 · male 0.2%
35-44 · female 1.8%
35-44 · male 1.1%
45-54 · female 1.9%
45-54 · male 2.1%
55-64 · female 8.4%
55-64 · male 6.9%
55-64 · unknown 0.2%
65+ · female 47.1%
65+ · male 29.1%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Graham Platner
ME — Graham Platner 32d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 11d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 6d live