Osborn for Senate
Lifelong Independent
I'm a Navy veteran and an industrial mechanic who's never fit in a tidy red or blue box. That's why I'm a lifelong Independent, running for U.S. Senate to take on corruption in Washington. I'm not taking a dollar from any corporation and I'll never take an order from a party boss. I'll always put Nebraska first.
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| Overall score | 46.1/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 1.9 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2024-10-28 → 2024-11-05) |
| Created | 2024-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor, veterans military |
| Symbols | factory industry, military |
| Call to action | learn more |
| Standout element | candidate shown actively welding in full industrial gear, sparks flying — not a politician pose but a tradesman at work |
| Tactic | The ad uses authentic blue-collar imagery and an anti-establishment 'neither red nor blue' framing to build outsider credibility and differentiate Osborn from party-aligned opponents through earned identity rather than attack. |
| Nebraska | 100.0% |
| 18-24 · female | 5.9% |
| 45-54 · male | 7.4% |
| 65+ · male | 3.7% |
| 65+ · female | 5.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.6% |
| 55-64 · female | 6.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.9% |
| 18-24 · male | 4.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.0% |
| 35-44 · female | 14.6% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.8% |
| 25-34 · female | 14.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |