EVERETT W. WESS FOR US SENATE
The Wess Family has something to sayβ¦ π£οΈβ€οΈ When the people who know you best believe in you, that says everything. Everett has fought for Alabama his entire life β and his family has seen every moment of it. Vote Everett Wess for U.S. Senate β June 16th Primary Runoff. π http://wessforsenate.com/ #EverettWess #WessForAlabama #Alabama #ALSenate #June16 #PrimaryRunoff #VoteAlabama #Alabama2026 #DemocraticPrimary
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| Overall score | 29.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 49.2 Β· 0.8 Β· 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 β 6,999 |
| CPM (β $/1k impr) | USD 7.62 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 4 (2026-06-13 β 2026-06-17) |
| Created | 2026-06-12 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL β Everett Wess |
| Surfaced by | βsenate:Everett Wessβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | family |
| Call to action | vote |
| Standout element | Black video thumbnail with play button β family testimonial format signals personal authenticity over polished production |
| Tactic | The family endorsement framing leverages intimate social proof β the people who know him best believe in him β to build character credibility ahead of a primary runoff. |
| Alabama | 100.0% |
| 18-24 Β· female | 0.4% |
| 45-54 Β· male | 4.5% |
| 65+ Β· male | 8.6% |
| 65+ Β· female | 30.0% |
| 55-64 Β· unknown | 0.1% |
| 55-64 Β· male | 5.1% |
| 55-64 Β· female | 17.1% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 10.8% |
| 18-24 Β· male | 0.7% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· male | 5.2% |
| 35-44 Β· female | 9.2% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· male | 3.1% |
| 25-34 Β· female | 4.9% |
| 18-24 Β· unknown | 0.0% |
| 65+ Β· unknown | 0.2% |