πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Everett Wess for Senate 2026 US Inactive

EVERETT W. WESS FOR US SENATE

ad creative

Ad copy

The Wess Family has something to say… πŸ—£οΈβ€οΈ When the people who know you best believe in you, that says everything. Everett has fought for Alabama his entire life β€” and his family has seen every moment of it. Vote Everett Wess for U.S. Senate β€” June 16th Primary Runoff. πŸ”— http://wessforsenate.com/ #EverettWess #WessForAlabama #Alabama #ALSenate #June16 #PrimaryRunoff #VoteAlabama #Alabama2026 #DemocraticPrimary

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score29.9/100
Spend / Reach / Long. / Eff.0.0 Β· 49.2 Β· 0.8 Β· 69.7
Spend range<USD 99
Impressions6,000 – 6,999
CPM (β‰ˆ $/1k impr)USD 7.62
Est. audience size100,001 – 500,000
Days live4 (2026-06-13 β†’ 2026-06-17)
Created2026-06-12
Creative variants1 body Β· 0 headline
Platformsfacebook
Languagesen
CandidateAL β€” Everett Wess
Surfaced byβ€œsenate:Everett Wess”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturedfamily children
Symbolsfamily
Call to actionvote
Standout elementBlack video thumbnail with play button β€” family testimonial format signals personal authenticity over polished production
TacticThe family endorsement framing leverages intimate social proof β€” the people who know him best believe in him β€” to build character credibility ahead of a primary runoff.

Where it ran (delivery by region)

Alabama100.0%

Who saw it (delivery)

18-24 Β· female 0.4%
45-54 Β· male 4.5%
65+ Β· male 8.6%
65+ Β· female 30.0%
55-64 Β· unknown 0.1%
55-64 Β· male 5.1%
55-64 Β· female 17.1%
45-54 Β· unknown 0.1%
45-54 Β· female 10.8%
18-24 Β· male 0.7%
35-44 Β· unknown 0.1%
35-44 Β· male 5.2%
35-44 Β· female 9.2%
25-34 Β· unknown 0.1%
25-34 Β· male 3.1%
25-34 Β· female 4.9%
18-24 Β· unknown 0.0%
65+ Β· unknown 0.2%

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