JEFF MERKLEY FOR OREGON
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Why is Bernie Sanders supporting Jeff Merkley? Because he's leading the charge against Mitch McConnell and Donald Trump in the U.S. Senate: "Jeff Merkley has been great champion of progressive values throughout his life. We're grateful for the work he does every day in the United States Senate." Stand with Bernie Sanders and stand with progressive fighter Senator Jeff Merkley. Donate today:
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 80.0 · 35.5 · 61.2 |
| Spend range | USD 3,000–3,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 23.63 |
| Est. audience size | — |
| Days live | 130 (2020-03-31 → 2020-08-08) |
| Created | 2020-03-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side black-and-white photos of Bernie Sanders and Jeff Merkley united under bold red-and-blue endorsement text |
| Tactic | Leverages Bernie Sanders' grassroots credibility as borrowed authority to drive small-dollar ActBlue donations from the progressive base. |
| California | 14.4% |
| New York | 8.5% |
| Washington | 5.3% |
| Florida | 5.2% |
| Texas | 4.4% |
| Illinois | 4.2% |
| Massachusetts | 4.1% |
| 65+ · male | 14.1% |
| 35-44 · female | 3.7% |
| 25-34 · unknown | 0.7% |
| 35-44 · unknown | 0.3% |
| 18-24 · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.5% |
| 45-54 · female | 3.7% |
| 18-24 · female | 3.4% |
| 65+ · female | 20.6% |
| 25-34 · male | 11.8% |
| 25-34 · female | 6.6% |
| 45-54 · male | 4.7% |
| 18-24 · male | 6.8% |
| 35-44 · male | 6.1% |
| 55-64 · female | 8.6% |
| 55-64 · male | 7.8% |
| 45-54 · unknown | 0.2% |