Steve Marshall US Inactive
Steve Marshall For Alabama
Ad copy
Dale County Sheriff Mason Bynum has stood in rooms with victims' families alongside me. He saw something he said you don't always see in those that run for public office: real, genuine emotion that caused me to fight harder. That's what drives this campaign. Grateful for his support.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 66.9 · 1.1 · 70.7 |
| Spend range | USD 200–299 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 6.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-05-15 → 2026-05-20) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | police, family children |
| Symbols | family |
| Call to action | none |
| Standout element | Law enforcement sheriff delivering endorsement surrounded by his smiling family in a warm home setting |
| Tactic | The ad leverages a sheriff's personal endorsement framed around authentic emotion and standing with crime victims' families, building character credibility for Marshall through borrowed law-enforcement authority. |
Where it ran (delivery by region)
| Alabama | 96.1% |
| Florida | 3.9% |
Who saw it (delivery)
| 18-24 · female | 5.4% |
| 45-54 · male | 6.7% |
| 65+ · male | 5.4% |
| 65+ · female | 9.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.1% |
| 55-64 · female | 8.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.5% |
| 18-24 · male | 4.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.9% |
| 35-44 · female | 11.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 12.9% |
| 25-34 · female | 12.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
