Susan Collins US Inactive
COLLINS FOR SENATOR
Susan Collins: Always on the job, always for Maine.
There is simply no one better for Maine.
Ad copy
Mainers know what it means to show up. Whether it’s fighting for our local economy or ensuring our voices are heard in Washington, Susan Collins is always on the job and always standing up for Maine.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.3/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 5.5 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 21 (2026-03-12 → 2026-04-02) |
| Created | 2026-03-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold red banner headline framing a testimonial-style video with a constituent speaking directly to camera |
| Tactic | The ad uses a constituent testimonial format to build trust and relatability, letting a real Mainer vouch for Collins rather than the candidate touting herself, amplifying authenticity and local credibility. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.4% |
| 45-54 · male | 9.2% |
| 65+ · unknown | 0.2% |
| 65+ · male | 11.6% |
| 65+ · female | 15.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.8% |
| 55-64 · female | 12.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.6% |
| 18-24 · male | 1.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.3% |
| 35-44 · female | 7.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.6% |
| 25-34 · female | 4.6% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
