Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Vote Willis on May 14th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 4.1 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2024-04-29 → 2024-05-15) |
| Created | 2024-04-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | us flag, military, guns 2a |
| Call to action | vote |
| Standout element | Bold yellow banner at bottom identifying candidate as US Army Special Forces Green Beret, lending military credibility |
| Tactic | The ad stacks multiple conservative identity markers (pro-life, pro-gun, pro-family, Green Beret) to signal tribal alignment and establish trustworthiness with Republican primary voters in a single glance. |
Where it ran (delivery by region)
| West Virginia | 86.3% |
| Maryland | 12.7% |
| Virginia | 1.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 35-44 · female | 3.4% |
| 65+ · male | 16.8% |
| 45-54 · male | 12.4% |
| 55-64 · female | 14.2% |
| 65+ · female | 22.0% |
| 55-64 · male | 15.5% |
| 45-54 · female | 7.8% |
| 25-34 · female | 0.2% |
| 35-44 · male | 6.3% |
| 35-44 · unknown | 0.1% |
