Congresswoman Julia Letlow US Inactive
Office of Congresswoman Julia Letlow
Ad copy
Parents across the country are having to admit their children to the hospital because they can't find the basic, life-sustaining formula their baby needs. They can't wait for it to "gradually get better."
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 73.9 · 0.0 · 65.9 |
| Spend range | USD 900–999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 12.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 1 (2022-05-22 → 2022-05-23) |
| Created | 2022-05-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare, family |
| Call to action | none |
| Standout element | NBC TODAY Breaking News chyron lending mainstream media urgency to the baby formula crisis |
| Tactic | The ad borrows credibility from a real news broadcast screenshot and uses emotionally charged language about hospitalized infants to create urgent fear and pressure around the baby formula shortage, implicitly attacking those who minimized the crisis. |
Where it ran (delivery by region)
| Louisiana | 99.8% |
| Mississippi | 0.1% |
| Arkansas | 0.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 65+ · male | 5.2% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 9.7% |
| 45-54 · female | 8.2% |
| 65+ · female | 9.8% |
| 45-54 · male | 7.5% |
| 55-64 · male | 6.5% |
| 25-34 · male | 11.5% |
| 18-24 · female | 3.6% |
| 18-24 · male | 2.8% |
| 25-34 · female | 13.6% |
| 35-44 · male | 10.5% |
| 35-44 · female | 10.7% |
| 18-24 · unknown | 0.0% |
