Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Fights for WV
Capito delivers for WV.
Ad copy
When West Virginia needed a fighter, Capito stepped up. She delivers results and puts WV first. Vote Capito.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 5.0 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 19 (2026-04-06 → 2026-04-25) |
| Created | 2026-04-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Woman in professional attire handling glassware in a warm domestic setting, suggesting competence and care |
| Tactic | The ad uses a relatable everyday worker figure and 'fighter' language to build an identity narrative around Capito as a results-driven champion for West Virginia, driving emotional trust without attacking an opponent. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 2.1% |
| 45-54 · male | 12.5% |
| 65+ · male | 1.5% |
| 65+ · female | 1.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 14.4% |
| 55-64 · female | 16.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 15.1% |
| 18-24 · male | 2.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.0% |
| 35-44 · female | 11.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.2% |
| 25-34 · female | 6.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
