SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
I'm Seth Bodnar and I’m running here in Montana for the U.S. Senate. Our FEC deadline is coming up. If you're ready for leadership that answers to Montana, not party bosses. Chip in now.
I'm Seth Bodnar and I’m running here in Montana for the U.S. Senate. Our FEC deadline is coming up. If you're ready for leadership that answers to Montana, not party bosses. Chip in now.
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| Overall score | 35.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 55.8 · 0.6 · 50.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 99.96 |
| Est. audience size | — |
| Days live | 3 (2026-03-30 → 2026-04-02) |
| Created | 2026-03-30 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate filming himself outdoors in bare winter trees with a casual fleece jacket, projecting unscripted authenticity |
| Tactic | The DIY selfie-style video paired with an 'answers to Montana, not party bosses' message deliberately signals anti-establishment authenticity, using FEC deadline urgency to convert that emotional buy-in into an immediate donation. |
| Montana | 52.3% |
| California | 8.7% |
| Washington | 5.6% |
| Oregon | 3.1% |
| Colorado | 2.4% |
| Arizona | 2.3% |
| Idaho | 2.0% |
| 18-24 · female | 0.7% |
| 45-54 · male | 7.7% |
| 65+ · male | 22.6% |
| 65+ · female | 21.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.2% |
| 55-64 · female | 8.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.7% |
| 18-24 · male | 1.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.0% |
| 35-44 · female | 4.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.0% |
| 25-34 · female | 2.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |