Scott Colom For Senate
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| Overall score | 19.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.9 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 8 (2026-01-26 β 2026-02-03) |
| Created | 2026-01-26 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS β Scott Colom |
| Surfaced by | βsenate:Scott Colomβ |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Candidate holding a football while speaking to camera next to a Mississippi state flag, blending sports culture with political identity |
| Tactic | The football prop serves as a cultural shorthand to signal authenticity and Mississippi roots, while the urgent repetitive donate copy drives fundraising conversion. |
| Mississippi | 15.7% |
| California | 10.0% |
| Texas | 7.4% |
| Florida | 6.9% |
| New York | 6.2% |
| Alabama | 4.0% |
| Maryland | 3.8% |
| 18-24 Β· male | 0.5% |
| 25-34 Β· female | 0.5% |
| 25-34 Β· male | 1.2% |
| 35-44 Β· female | 3.1% |
| 35-44 Β· male | 1.0% |
| 45-54 Β· female | 2.9% |
| 45-54 Β· male | 3.3% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· female | 7.4% |
| 55-64 Β· male | 5.7% |
| 65+ Β· female | 46.5% |
| 65+ Β· male | 27.2% |
| 65+ Β· unknown | 0.5% |