ROBIN KELLY FOR SENATE
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Calling it like I see it. Chip in to help me hold ICE accountable.
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| Overall score | 30.5/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 45.5 · 2.2 · 50.5 |
| Spend range | USD 400–499 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 99.9 |
| Est. audience size | — |
| Days live | 9 (2026-02-17 → 2026-02-26) |
| Created | 2026-02-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | immigration |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, veterans military |
| Symbols | military, border |
| Call to action | donate |
| Standout element | Black-and-white cutout of a female politician (Noem) flanked by armed tactical soldiers on a dark red-splashed background, evoking menace and violence |
| Tactic | Uses a damning self-attributed quote in bold yellow text paired with militarized imagery to cast ICE leadership as authoritarian and cruel, driving emotional outrage into a fundraising ask. |
| California | 15.9% |
| New York | 6.7% |
| Illinois | 6.4% |
| Florida | 5.1% |
| Texas | 5.0% |
| Washington | 4.7% |
| Minnesota | 4.1% |
| 18-24 · female | 1.1% |
| 45-54 · male | 3.1% |
| 65+ · male | 26.0% |
| 65+ · female | 37.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.9% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 3.5% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.6% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.7% |
| 25-34 · female | 1.9% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.8% |