Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Ad copy
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
Josh Roy for US Senate Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 87.0 · 3.9 · 78.5 |
| Spend range | USD 600–699 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 2.36 |
| Est. audience size | — |
| Days live | 15 (2026-04-24 → 2026-05-09) |
| Created | 2026-04-24 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Bold 'Term Limits' headline in giant blue text anchoring age-based contrast attack |
| Tactic | The ad leverages the incumbent's age (82) as a visceral contrast hook to position Josh Roy as a generational change candidate, appealing to Republican primary voters' anti-establishment sentiment. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 17.1% |
| 45-54 · male | 6.1% |
| 65+ · male | 3.4% |
| 65+ · female | 1.6% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.5% |
| 55-64 · female | 1.7% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.8% |
| 18-24 · male | 26.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.4% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 18.5% |
| 25-34 · female | 6.6% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.0% |
