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Phillip Rench for Maine US Inactive

PHILLIP RENCH FOR US SENATE CAMPAIGN

ad creative

Eyeing a sixth term, Collins is facing pressure from both sides • Maine Morning Star

Editor’s Note: This story is part of a series about U.S. Sen. Susan Collins’ role during the second Trump presidency. The first time Biddeford resident Anthony Burgess could vote in 2014, he cast his ballot for Republican U.S. Sen. Susan Collins. A registered Democrat, he wanted to contribute to...

Ad copy

Rench said he doesn’t think Collins’ continued pitch that she is best equipped to deliver financially for the state is a valid point. “What we need to do as a state is become less dependent on federal dollars,” he said. Rench said he would do this by building a stronger economic foundation for Maine families, including by addressing what he sees as “brain drain” in the state by overhauling the school system to have both college and trade school tracks. As someone who left the state after college to pursue opportunities in the space industry and then returned, he said he understands why young people leave and wants to change it. He is also proposing reinventing industries, such as creating a federal reserve of dimensional lumber, growing Maine’s food production and processing capabilities to serve the country, and positioning Maine as a leader in the space industry.

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Performance proxies

Overall score33.0/100
Spend / Reach / Long. / Eff.0.0 · 55.8 · 1.7 · 74.6
Spend range<USD 99
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 3.96
Est. audience size500,001 – 1,000,000
Days live7 (2025-06-05 → 2025-06-12)
Created2025-06-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Phillip Rench
Surfaced by“senate:Phillip Rench”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typepersuasion
Emotional appealneutral
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionnone
Standout elementNews article screenshot of Collins at a podium used to frame challenger's economic contrast argument
TacticThe ad borrows credibility from a local news outlet to undercut Collins' core electability argument while positioning Rench as an economic reformer focused on reducing federal dependency.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 9.0%
65+ · male 27.9%
65+ · female 21.7%
55-64 · unknown 0.2%
55-64 · male 18.7%
55-64 · female 10.2%
45-54 · unknown 0.2%
45-54 · female 3.2%
18-24 · male 0.3%
35-44 · unknown 0.1%
35-44 · male 4.5%
35-44 · female 1.3%
25-34 · unknown 0.0%
25-34 · male 1.4%
25-34 · female 0.7%
18-24 · unknown 0.0%
65+ · unknown 0.4%

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