Janet Mills US Inactive
Mills for Maine
Janet Mills: Putting Maine First
Ad copy
I'm working hard everyday to fight inflation and put Maine families first.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 88.7 · 7.4 · 60.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 26.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 28 (2022-08-02 → 2022-08-30) |
| Created | 2022-08-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed disclaimer gate blocking the ad creative entirely |
| Tactic | The ad was removed for a disclaimer violation, leaving only the policy notice visible, which undermines any persuasion impact; the copy positions Mills as a fighter against inflation on behalf of Maine families. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.2% |
| 55-64 · female | 13.3% |
| 25-34 · male | 5.5% |
| 65+ · male | 9.7% |
| 65+ · female | 18.2% |
| 55-64 · male | 7.1% |
| 18-24 · female | 1.8% |
| 35-44 · female | 10.7% |
| 45-54 · female | 10.3% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 7.3% |
| 45-54 · male | 6.7% |
| 25-34 · female | 7.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.5% |
