Steve Marshall For Alabama
Emmett Massey, ADA for 15 years, youth pastor for 10, worked a case with me up close. Strategy sessions, evidence reviews, the whole thing. Proud to have his support.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.4 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2026-05-15 → 2026-05-21) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | ADA-turned-youth-pastor endorser speaking directly to camera in professional setting, lending dual moral and legal credibility |
| Tactic | The ad uses a third-party validator combining legal expertise and faith community leadership to build trust in Marshall's prosecutorial record through intimate peer endorsement. |
| Alabama | 100.0% |
| 18-24 · female | 1.4% |
| 45-54 · male | 9.9% |
| 65+ · male | 11.4% |
| 65+ · female | 14.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.3% |
| 55-64 · female | 9.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.5% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.2% |
| 35-44 · female | 7.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.5% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |