Jonathan Dean for Illinois - U.S. Senate US Inactive
DEAN FOR ILLINOIS
Dean for Illinois
Ad copy
It is heartbreaking to have small kids and see our government fail to function and fail to look out for their future. When was the last time the Senate did something helpful for our kids futures? We need to send people to the Senate who can jolt the institution back to life. That’s why I am running. Check out my campaign at dean4il.com. If you agree, please donate $5 to boost this message.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 66.9 · 2.8 · 68.2 |
| Spend range | USD 300–399 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 9.32 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2026-01-12 → 2026-01-23) |
| Created | 2026-01-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | donate |
| Standout element | candidate selfie with a cheerful snowman in a backyard suburban setting, projecting everyday relatability |
| Tactic | The DIY snowman selfie humanizes Dean as a regular parent-neighbor rather than a politician, pairing emotional copy about children's futures with a warm visual to drive small-dollar donations. |
Where it ran (delivery by region)
| Illinois | 83.9% |
| Indiana | 15.1% |
| Wisconsin | 0.7% |
| Michigan | 0.3% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 25-34 · female | 5.1% |
| 25-34 · male | 0.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 43.2% |
| 35-44 · male | 5.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 38.5% |
| 45-54 · male | 6.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 0.4% |
| 55-64 · male | 0.0% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 0.3% |
| 65+ · male | 0.0% |
