TEAM HAGERTY
Bill Hagerty stood by my Dad and now our family is standing with him.
MESSAGE FROM DONALD TRUMP JR: Bill Hagerty stood by my Dad and now our family is standing with him. Donate now!
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| Overall score | 57.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 55.4 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | — |
| Days live | 202 (2020-03-09 → 2020-09-27) |
| Created | 2020-03-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Split-screen pairing a red-tinted silhouette of Trump with Donald Trump Jr. speaking directly to camera in front of Hagerty campaign signage |
| Tactic | Leverages Trump family endorsement as social proof to drive donations, positioning Hagerty as the authentic MAGA-aligned candidate through direct personal testimony from Donald Trump Jr. |
| California | 10.5% |
| Texas | 8.7% |
| Florida | 7.7% |
| New York | 5.5% |
| Tennessee | 4.8% |
| Ohio | 3.6% |
| Pennsylvania | 3.6% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 14.1% |
| 55-64 · female | 12.8% |
| 35-44 · male | 9.3% |
| 65+ · female | 18.3% |
| 45-54 · male | 12.9% |
| 45-54 · female | 7.3% |
| 55-64 · male | 16.3% |
| 35-44 · female | 3.8% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 3.3% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 1.0% |
| 35-44 · unknown | 0.1% |