Dakarai Larriett for Senate US Inactive
ELECT DAKARAI LARRIETT
Ad copy
Education is the foundation of opportunity, and right now, too many families feel like the system isn’t working for them. As your candidate for the U.S. Senate, I believe every child, no matter their zip code, deserves access to a high-quality education. I will work to protect our public schools, and provide opportunity for workforce development across the state. I’m asking for your vote on May 19.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.8 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 4 (2026-03-20 → 2026-03-24) |
| Created | 2026-03-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Dakarai Larriett |
| Surfaced by | “senate:Dakarai Larriett” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | vote |
| Standout element | Candidate laughing joyfully with his mother in a kitchen, anchored by the personal 'proud son of a public school teacher' text overlay |
| Tactic | The ad uses a personal family narrative and autobiographical credibility to build emotional trust around education, making the candidate's policy commitment feel authentic and lived-in rather than political. |
Where it ran (delivery by region)
| Alabama | 96.6% |
| Georgia | 1.9% |
| Mississippi | 0.9% |
| Tennessee | 0.6% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 18-24 · male | 0.3% |
| 25-34 · female | 6.9% |
| 25-34 · male | 4.0% |
| 35-44 · female | 18.1% |
| 35-44 · male | 7.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 17.0% |
| 45-54 · male | 4.4% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 15.3% |
| 55-64 · male | 4.5% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 15.5% |
| 65+ · male | 5.5% |
| 65+ · unknown | 0.1% |
