Dr. Robin Kelly US Inactive
ROBIN KELLY FOR SENATE
My New Ad Just Dropped — Watch Now
Ad copy
My new ad just dropped — and it wouldn't have been possible without you. Renee Nicole Good, a mother of three, and Alex Pretti were killed at the hands of ICE agents in Minneapolis. I'm sick of Donald Trump's mass thugs terrorizing people. I filed three articles of impeachment against Kristi Noem. 162 members of Congress have co-sponsored. ICE is not above the law. This ad is only running because of people like you who donated to help me hold this administration accountable. We're 6 weeks from the primary. I need to keep this ad on the air and reach more voters. Chip in $25 today to help me finish strong. I'll never back down from a fight. It's time to dismantle ICE and get it the hell out of Illinois.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 20.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 24.3 · 0.6 · 43.0 |
| Spend range | USD 100–199 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 272.07 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2026-02-02 → 2026-02-05) |
| Created | 2026-02-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
🧠 AI analysis
| Issue | immigration |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Dark, grainy surveillance-style footage of an apparent ICE arrest in a snowy urban street |
| Tactic | The ad uses visceral, real-world footage of a violent enforcement action paired with named victims to convert moral outrage into immediate donation urgency, leveraging the 6-week primary deadline as a scarcity trigger. |
Where it ran (delivery by region)
| California | 12.4% |
| New York | 8.0% |
| Florida | 7.3% |
| Massachusetts | 5.3% |
| Michigan | 4.6% |
| Minnesota | 4.4% |
| Texas | 4.2% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 25-34 · female | 1.8% |
| 25-34 · male | 0.7% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 1.8% |
| 35-44 · male | 1.3% |
| 45-54 · female | 3.8% |
| 45-54 · male | 2.2% |
| 45-54 · unknown | 0.4% |
| 55-64 · female | 9.5% |
| 55-64 · male | 3.5% |
| 65+ · female | 52.2% |
| 65+ · male | 21.7% |
| 65+ · unknown | 0.7% |
